Best of the Best EXPO Exhibitor Tips: 10 Ways you can help Promote the EXPO

November 11, 2010 is the 24th Annual Clarkston Area Chamber of Commerce EXPO.

I've been to 13 EXPOs and I've seen really good ones--and really outstanding ones.

What makes a great EXPO? Good participation by the exhibitors. Not just signing up and being at the EXPO, but engaging their customers, clients, employees, friends and family to come to the EXPO and check out the local businesses and service organizations.

Promotion is key!
We all have a role to play in promoting this event.
Here are 10 ways you can help ensure that the 2010 EXPO will be a GREAT EXPO

1. Invite your clients and potential clients to come to the NOV 11 EXPO We've said it before and we'll say it again--the most effective decision influencer is word of mouth. Seed the audience at the EXPO with people who know you, have used your services and think highly of you. That's your existing customer base. Motivate them to come by offering them a free gift, coupon or special benefit if they stop by your booth. Make this an offer that's ONLY available on EXPO night.

2. Add a tag line of "See you at the November 11, 2010 Best of the Best Chamber EXPO" to your signature on your emails.









November 11, 2010
FREE Admission 6-8 pm
Clarkston High School

3. Post a banner link on your website promoting the EXPO.

4. Make copies of the EXPO flyer and post them at your business or have copies on counter for customers to take.

5. Take flyers with you when you attend business, networking or personal events between now and the EXPO so you can share them when you personally invite people to attend the EXPO.

6. Utilize your connections with the local media to invite them to do a story. Perhaps you're announcing a new product, service or employee at the EXPO--talk to the press ahead of time so they have an opportunity to do a story that promotes you AND the EXPO.

7. Contact your collegues and friends in other companies and ask them to post and EXPO flyer on their bulletin boards.

8. Offer to put up a yard sign promoting EXPO (Signs are available now but should only go up November 5-11)

9. Post the Best of the Best EXPO on your social networking sites: Facebook, Twitter and Linked In. Invite your networks to attend.

10. Think about promotional giveaways--are they right for you? EXPO is about EXPOsing your business. It's not Trick or Treating, however strategic use of promotional items can enhance your visibility.