Friday, October 15, 2010

Best of the Best EXPO Exhibitor Tips: Why am I here?

In your eagerness not to be left out, have you ever found yourself--say in the middle of an EXPO--and wondered, "Why am I here?" Perhaps you're hoping a little of the enthusiasm of your fellow exhibitors will rub off on you. After all--they seem to know what they're doing.

Happy accidental business success is not the best game plan.
Strategic planning is the secret to true, long lasting success.

Are you new to being strategic? Don't worry--it's easy. Start by asking yourself that key question now! Why am I here? What do I want to get out of the EXPO?

Remember--you're looking for SMART goals. Strategic, Measurable, Achievable, Relavent and Timely.

When we've asked exhibitors this question we get answers like these:
  • To generate sales and sales leads
  • To add to our contact list
  • To enhance our image and visibility
  • To establish a presence in the marketplace
  • To improve the effectiveness of our marketing efforts
  • To reach a specific audience
  • To practice self-promotion
  • To introduce a new product or service
  • To recruit distributors or salespeople
  • To demonstrate our product or service
  • To educate the public

Whatever your reason for being at the EXPO--be CLEAR on why you want to be there.

What are your expectations? Are they measurable? Are they realistic?

Do the math--the EXPO is open for 3 hours (5-6 pm is a business social hour and 6-8 the EXPO is open to the public). How many people can you expect to greet and interact with in that time period? Of the over 1000 people coming through the EXPO, what percentage is likely to be your primary audience?

And of your primary audience, how many can you identify and start a relationship with?

Really think about what a successful EXPO looks like to you. Then develop a plan so your expectaions can be met.

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